Archive for the ‘Visit Salford’ tag
Take a fresh look… no comments
… or get your marketeers to steal someone else’s promotional campaign.

For almost a year, Salford City Council’s Visit Salford website, leaflets and poster campaigns have all contained the phrase “Take a fresh look at Salford” as the main strapline.
Despite such a close proximity to Salford, which adjoins their town, Bolton Council have pilfered the strapline to use in their campaign to promote an area named Farnworth.
“Take a fresh look at Farnworth”? Take a fresh approach to marketing, Bolton Council – originality.

